Proof, not promises

Four brands, four very different problems. No recycled playbooks. Here is what we did and exactly what it returned.

How to read this page

Every brand below started exactly where you are, stuck on one specific problem.

D2C & baby skincare

The Moms Co. × community-led growth

The problem

A loved product and a loyal base, but three months of organic Instagram growth had flatlined. Reaching new audiences without paid ads looked impossible.

What we did

Built a 12-day collaborative Instagram campaign with 11 women-led brands in adjacent categories. Each day spotlighted one brand's story, swapping audiences between them. All earned, nothing paid.

The result

17,000 new followers in 12 days on zero ad spend, and reach that stayed elevated instead of snapping back to baseline. The right community, introduced the right way, compounds.

The result
The Moms Co.
Before, 3 months flat Campaign starts +17K
17,000new followers / 12 days
$0ad spend
11brand partnerships
Cross-brand collabWomen-led communityMutual audience swaps12-day sprint
FMCG & product launch

Sirona Hygiene × the Black Pad launch

The problem

A product that had never existed: a charcoal-black period pad built to break every convention. Zero awareness, zero category precedent, zero social proof.

What we did

Engineered a cultural moment: 350+ influencers across lifestyle, wellness, fitness and women's health posting every day for seven straight days, each in their own voice so it read organic, not orchestrated.

The result

2,800+ pieces of creator content and 28M+ impressions in seven days, entirely organic, and the product sold out within 72 hours of launch. Some launches change what people buy. This one changed what they would say out loud.

The result
Sirona Hygiene
Day 0, zero awareness 7-day sprint 28M reach
28M+impressions, 0 paid
2,800+content pieces / 7 days
9.2%avg engagement rate
Influencer seeding at scaleDaily 7-day cadenceMulti-vertical creatorsOrganic only
Brands & retail

Gadda Co × premium brand positioning

The problem

Product, heritage and distribution were all there. Perception was not. In a mattress market fighting on price, Gadda Co read as generic, not premium.

What we did

Signed veteran actor Mukesh Khanna, an icon of trust, protection and strength, as brand ambassador, in a campaign sequenced across YouTube, Instagram and Facebook with real-time sentiment tracking.

The result

14M+ organic reach and #1 brand recall in sleep solutions within 30 days, with unit price acceptance up 40%. The fastest way to shift how people see a brand is to show them who already believes in it.

The result
Gadda Co
Before, seen as generic Ambassador campaign #1 recall
14M+reached organically
#1recall in 30 days
+40%price acceptance
Celebrity ambassadorSequenced YouTube / IG / FBReal-time sentiment trackingPerception shift
E-commerce & Amazon

Oyobaby × e-commerce SKU mastery

The problem

450+ Amazon SKUs, and scale was the enemy. Products fought each other for the same search terms, and 75% of the catalogue sat invisible beyond page 2.

What we did

Rebuilt the Amazon presence from the architecture up: long-tail keyword strategy per SKU, a tiered optimisation model, continuous A/B testing, an automated review flow and a central PIM system across every platform.

The result

78% of all SKUs on page 1, Amazon's Choice on 15+ core products, and a catalogue-wide conversion rate holding at 4.1%, above category benchmark. At scale, visibility is an architecture problem, so we rebuilt the architecture.

The result
Oyobaby
Before, 75% past page 2 Architecture rebuild 78% page 1
78%of SKUs on page 1
15+Amazon's Choice badges
4.1%catalogue conversion
Per-SKU keyword strategyTiered optimisationContinuous A/B testingCentralised PIM
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1

We study your digital presence

Full review across the platforms you specify. Website, LinkedIn, Instagram, Google Business Profile. We look at what a buyer actually finds when they search for you.

2

We analyse 2 of your competitors

What are they doing that you are not? Where are they weak that you could win? Specific, named comparison.

3

We deliver 5 actionable points

Not generic advice. Five specific changes that will show measurable movement in your analytics. We walk you through these on a 20-minute call and send the full summary after.