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FasTurtle - Service Hero

Like every other agency says... We do things DIFFERENTLY! But our different is driven by the How & Why of things.

Digital marketing services, Melbourne

Every marketing service your brand needs, in one place

FasTurtle is a Melbourne digital marketing agency that runs all 11 services below in-house, from your first content calendar to page one on Amazon. Here is what each one does, how we do it, and the results it has driven.

Grow the audience

Social Media Management

HowWe run your social presence end to end, from ideation to production to community management, with content that goes beyond the product and reflects how your customers actually think and live. We also grow word of mouth by actively joining the conversations that matter.

WhyTo build a genuine following, lift brand visibility, and turn everyday attention into peer to peer recommendation.

The Moms Co.: 17,000 new followers in 12 days, zero ad spend. See the story

How our social media marketing works in Melbourne

17,000
new followers in 12 days

What's included

  • Content calendars and production
  • Community management and engagement
  • Platform-native creative for each channel
  • Monthly performance reporting
Grow the audience

Influencer & Creator Marketing

HowWe source and vet the right creators, brief and manage the whole campaign, and secure content rights so everything they produce becomes an owned asset library you keep using.

WhyTo earn trust and reach at a volume your own channels cannot buy, and to build a bank of content that keeps working long after the campaign ends.

Sirona: 2,800+ creator pieces in 7 days, sold out in 72 hours. See the story
2,800+
creator pieces in 7 days

What's included

  • Creator sourcing and vetting
  • Campaign briefs and management
  • Content rights and repurposing
  • Performance tracking by creator
Build the brand

Go-to-market & Brand

HowWe build the foundation a brand launches on: name and positioning, logo and visual identity, a brand book, and the website itself, all ready and consistent before you go to market.

WhySo your business shows up looking established and deliberate from day one, with an identity worth remembering.

Everything ready before you go live.
Ready before you launch

What's included

  • Naming and positioning
  • Logo and visual identity
  • Brand book and guidelines
  • Website design and build
Build the brand

Communication Marketing

HowWe set your brand voice, build the messaging framework every channel works from, and run PR and partner collaborations so the story stays consistent wherever it appears.

WhySo every interaction feels consistent, human and impossible to ignore, and the brand can hold a premium.

Gadda Co: premium repositioning that lifted price acceptance by 40%. See the story
+40%
price acceptance

What's included

  • Brand voice and tone
  • Messaging frameworks
  • PR and media outreach
  • Partner collaborations
Build the brand

Content Marketing

HowWe produce content matched to where it lives: topical social that rides trends, website and landing-page copy that converts, and blogs written to bring in organic traffic.

WhyTo give every other channel something to work with, and to build a compounding library of assets that keeps earning attention.

The always-on layer that feeds social, SEO, email and ads.
Feeds every other channel

What's included

  • Topical and trend content
  • Website and landing-page copy
  • Blog strategy and production
  • Repurposing across channels
Drive the sales

Performance Marketing

HowWe build and manage paid campaigns across Google, Meta and paid social, test creative continuously, and run retargeting to recover people who did not convert the first time. Every campaign has a clear cost-per-result target.

WhyTo generate demand you can measure to the dollar and turn up or down as the business needs.

Demand you can turn up or down, measured to the dollar.

How our paid advertising is run in Melbourne

Buyers ready to buy

What's included

  • Google and Meta campaign management
  • Retargeting and remarketing
  • Creative testing and iteration
  • ROAS and spend reporting
Drive the sales

Marketplace & Amazon Marketing

HowWe optimise your listings, run marketplace ads, build a review and rating strategy, and work the levers that drive page-one rankings, Buy Box share and category badges.

WhyTo win visibility where shoppers are already searching with intent to buy, not just to browse.

Oyobaby: 78% of SKUs on Amazon page one, Amazon's Choice on 15+ products. See the story

How our Amazon marketing wins page one

78%
of SKUs on Amazon page one

What's included

  • Listing optimisation
  • Amazon Ads management
  • Review and rating strategy
  • Buy Box and category ranking
Drive the sales

Email & CRM Marketing

HowWe set up your CRM properly, segment the list, and build the lifecycle flows (welcome, post-purchase, win-back) plus a broadcast calendar that keeps customers engaged.

WhyTo grow revenue from customers you have already earned, automatically, at close to zero marginal cost.

Revenue from customers you have already earned.
Buyers who come back

What's included

  • CRM setup and segmentation
  • Welcome and post-purchase flows
  • Campaign calendar
  • List growth
Get found & measure

SEO & AI Search

HowWe fix the technical issues holding the site back, build out local SEO and your Google Business Profile, optimise on-page content, and do the entity work that gets your brand cited in AI answers.

WhyTo be found where people actually look now, on Google, Maps and AI assistants, with traffic that does not cost per click.

Compounding traffic that does not cost per click.

How our SEO work gets you found in Melbourne

Found on Google, Maps and AI

What's included

  • Technical audits and fixes
  • Local SEO and Google Business Profile
  • Content and on-page optimisation
  • AI-search and LLM visibility
Get found & measure

Analytics & Reporting

HowWe set up GA4 and tagging correctly, build dashboards you will actually use, and send a monthly report that ties the numbers to decisions.

WhySo every channel sits on one screen and you always know what is working and what is worth more budget.

Every channel on one screen, tied to outcomes.
The numbers that matter

What's included

  • GA4 and tag setup
  • Custom dashboards
  • Monthly insight reports
  • Attribution and funnel analysis
Get found & measure

Marketing Strategy & Consulting

HowWe audit your digital presence, compare you against two named competitors, and deliver a prioritised list of what to fix first, on a call and in writing.

WhySo you spend on the things that will move the needle, in the right order, instead of guessing.

The plan before the spend.
A plan, not a pitch

What's included

  • Digital presence audit
  • Competitor analysis
  • 1:1 strategy sessions
  • Prioritised 90-day roadmap

Digital marketing services: common questions

What digital marketing services does FasTurtle offer?

FasTurtle runs eleven services in-house: social media management, influencer and creator marketing, go-to-market and brand, communication marketing, content marketing, performance marketing, marketplace and Amazon marketing, email and CRM marketing, SEO and AI search, analytics and reporting, and marketing strategy and consulting. You can take one, a few, or the full stack.

Do you work with brands outside Melbourne?

Yes. We are a Melbourne digital marketing agency and we work with brands across Australia and internationally. Everything runs remotely with regular check-ins, so your location is not a constraint.

Can I hire FasTurtle for just one service?

Yes. Most engagements start with one or two services, usually after a free audit shows where the biggest gap is, and you add more as the brand grows.

Where should I start?

Start with a free audit. We review your digital presence, compare you to two named competitors, and give you five specific things to fix first, on a short call and in writing.

Not sure where your brand needs the most help? Start with a free audit.

A genuine assessment of where you stand and exactly what to fix first. Not a sales call.

Get your free audit
Where We Work

Platform Expertise

Facebook
Platform Optimization & DCX
Ensures profiles are SEO-ready and provides rapid, high-quality customer experience to build trust.
Algorithmic Vertical Content
Execution of data-informed, high-velocity vertical video production to dominate algorithmic content feeds and secure maximum organic reach.
Social Commerce & Performance Ads
Integrates shoppable catalogs and executes ROI-driven, full-funnel paid campaigns to shorten the path to purchase.
Engagement-Driven Activation Campaigns
Conceptualizing and executing targeted viral contest mechanics to accelerate follower growth.
Strategic Influencer & UGC
Maps key creators and runs targeted campaigns to generate authentic user-generated content (UGC) and expand reach.
Dark Social & Community Advocacy
Ethically engages in private communities to drive credible word-of-mouth and build deep brand loyalty.
Instagram
Visual Identity System Deployment
Ensures a professional, cohesive, and instantly recognizable brand aesthetic across the feed.
Profile Bio Optimization & Link Strategy
Maximises discoverability and streamlines traffic conversion via strategic link placement.
Evergreen Content Mapping
Organises and preserves key information and campaign assets for long-term user access via Highlights.
Trending Tag Acquisition
Systematically identifies and leverages high-traffic hashtags for increased organic reach.
Thematic Content Series Production
Develops consistent, scheduled content themes that build audience anticipation and loyalty.
Branded Story Template Library
Facilitates rapid, on-brand content creation and maintains consistency in ephemeral posts.
Real-Time SCX
Provides immediate, professional support to elevate customer satisfaction and brand trust.
Strategic Growth Collaborations
Executes targeted, contract-based partnerships to access new audiences and accelerate growth.
X (Twitter)
High-Frequency Content Deployment
Maintains constant presence and topical authority with frequent, strategic brand messaging.
Audience Acquisition Strategy
Executes targeted campaigns and engagement tactics to rapidly scale the relevant follower base.
Curated Amplification Strategy
Selectively retweets high-value content to build influence and position the brand as a thought leader.
Interactive Content & Polling
Utilizes native platform tools to capture immediate feedback and drive high user engagement rates.
Real-Time Trend-Jacking
Engages proactively and intelligently in trending topics to increase visibility and contextual relevance.
Threads
Personality-Led Dialogue
Focuses on witty, smart, and timely text-based posts to establish a distinct, human brand voice.
Cross-Platform Content Bridging
Strategically re-purposes high-performing Instagram content and X insights to feed the Threads audience.
Community Discussion Seeding
Actively initiates and manages trending conversations to increase organic visibility and audience engagement.
Long-Form Text Optimization
Utilizes the expanded character count for digestible micro-blogging and deeper, value-driven industry commentary.
YouTube
Owned Channel Content Pipeline
Manages end-to-end direction, optimization, and scheduling for consistent delivery of high-quality video content.
Regional Creator Collaborations
Executes targeted partnerships with local bloggers/creators to immediately tap into new, highly relevant viewership.
Video SEO & Discovery Optimization
Applies rigorous keyword, title, and tag strategies to maximize organic search visibility and channel growth.
Audience Retention Strategy
Analyzes watch-time metrics and audience feedback to continuously improve video structure and engagement length.
LinkedIn
High-Value Asset Development
Produces platform-specific content (infographics, articles) that positions the brand as a credible industry authority.
Ideological Content Curation
Selectively manages and shares third-party articles that reinforce the brand's core values and thought leadership.
Founder & Brand Network Scaling
Deploys targeted engagement and connection strategies to exponentially grow the founder's and company's professional reach, along with employee advocacy program.
TikTok
Rapid Content Looping
Maintains a high-velocity publishing schedule with rapid creative cycles optimized for the "For You Page" (FYP) algorithm.
Native Sound & Trend-Jumping
Utilizes trending audio, effects, and format hooks immediately to maximize discoverability and platform relevance.
Full-Screen Vertical Production
Focuses exclusively on high-resolution, full-screen video assets designed for immediate, high-retention consumption.
Creator-Led Content Seeding
Engages influential creators directly to seed native-style, high-trust content into relevant audience feeds.
Snapchat
Ephemerality Content Loop
Designs high-urgency, disappearing content tailored for immediate engagement and rapid consumption.
Geo-Fenced AR Lens Activation
Develops location-specific or campaign-driven augmented reality lenses to generate highly interactive and shareable content.
Snap Ads & Deep Linking
Executes performance-based campaigns optimized for direct, friction-free conversion via deep linking to external sites/apps.
Reddit
Authentic Value Contribution
Focuses on providing genuine expertise and helpful answers within highly relevant subreddits to build credibility.
Subreddit Compliance & Engagement
Strictly adheres to the unique culture and moderation rules of communities to avoid being flagged as spam.
Ask Me Anything (AMA) Execution
Deploys high-profile Q&A sessions to directly engage the community and generate massive organic brand visibility.
Organic Sentiment Monitoring
Tracks spontaneous brand mentions and feedback for real-time market insights and positive reputation management.
Quora
Expertise-Led Q&A
Provides comprehensive, high-quality answers to targeted industry questions to establish unassailable authority.
SEO-Driven Content Funneling
Optimises answers with relevant keywords to capture high organic search traffic and drive users to owned assets.
Topic Channel Dominance
Systematically targets high-traffic topic areas relevant to the brand's services to dominate knowledge distribution.
Credibility Linking Strategy
Integrates minimal, non-spammy links back to high-value products or business profiles for lead generation.
App Store
Genuine Review Collection (GRC)
Implements triggered prompts to increase the volume of authentic, high-value user feedback and ratings.
Rating Stabilization & Recovery
Continuous monitoring and rapid response to negative reviews to mitigate impact and recover lost rating points.
ASO Keyword Indexing
Optimizes all product page elements (descriptions, titles) based on current reviews to improve organic search visibility.
E-commerce
Verified Review Generation (V-RG)
Implements strategic post-purchase incentives (discounts/loyalty points) across all major platforms to collect authentic, high-volume customer feedback.
Paid Review Amplification (P-RA)
Leverages paid media channels (Google Shopping Ads, social retargeting) to showcase high-rated products and use review stars for click-through rate optimization.
Visual UGC Testimonial Capture
Strategically incentivizes customers to submit rich media content (photos/videos) that adds trust and dramatically boosts conversion rates.
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